How we think people buy. How people actually buy.
How marketers think people buy
Buyer sees ad.
Buyer clicks ad.
Buyer purchases.
How people actually buy
Buyer sees ad.
Buyer gets distracted by cat.
Buyer forgets about brand.
Buyer sees organic post 3 days later.
Buyer likes organic post.
Buyer scrolls on...
Buyer goes to work 2 days later.
Buyer sees another ad.
Buyer clicks and browses site.
Buyer gets distracted.
Buyer scrolls on.
Buyer forgets about brand...
Buyer sees favorite influencer talking about brand.
Buyer clicks and browses site.
Buyer adds product to cart.
Buyer gets distracted.
Buyer scrolls on.
Buyer forgets about brand...
Buyer hears friend talking about brand 7 days later.
Buyer searches email for discount they got during ATC.
Buyer shops Amazon for cheaper price.
Buyer gets distracted by Amazon.
Buyer scrolls on.
Buyer forgets about brand...
Buyer is awake late at night after drinking too much coffee.
Buyer is doom scrolling.
Buyer sees another ad.
Buyer clicks and browses site.
Buyer gets sleepy.
Buyer falls asleep.
Buyer forgets about brand...
Buyer's girlfriend makes offhand comment about their biggest insecurity 7 days later.
Buyer clicks and browses site.
Buyer goes to their cart.
Buyer finally purchases.
Credit to Sarah Levinger.
About Rogue Divisions
Rogue Divisions revolutionises content production for brands, merging creative vision with effective strategy to elevate brand narratives and drive action. We specialise in story-driven video production, delivering content that engages, resonates, and converts. We combine a comprehensive, hassle-free service with fixed pricing, and our innovative full-stack paid media strategies ensure not just quality content but measurable results. This integrated, technology-driven approach is the future of content production, offering a simple and cost-effective solution for brands of any size.
Contact
Sage Dillon
Founder & Creative Director
sage@roguedivisions.com
General Enquires
contact@roguedivisions.com
0800 009 6613