Betty Crocker – Betty VS DIY

The concept, designed and shot by Rogue Divisions, comes at the ‘comparison ad’ with a unique approach by using a side-by-side split-screen comparison showing the speed and convenience of Betty Crocker products.

One of our key objectives was to show the contrast between the number of ingredients needed for a Betty Crocker brownie versus a homemade one. The advert shows how you can go from box to brownie in less than 30 minutes with Betty Crocker.

The 20-second advert was made on spec.