UMIDIGI – Uwatch GT

The concept, designed by Rogue Divisions and shot in house, was aimed at increasing both brand and product awareness for UMIDIGI.

The advert shows a runner using the smartwatch in a variety of environments and demonstrates the easy-to-use user interface that in combination with UMIDIGI's beautiful design makes Uwatch GT such a popular device.

The 60-second online advert was made on spec. 30, 15 and 10-second cutdowns were also produced.