Expectations

As we execute what should you expect to see from us?

Initially we will produce an increasing quantity and quality of authentic, story-driven video content for brands.

Our commercially branded content production is an R&D lab for us to consciously and deliberately iterate and improve the way we design content, as well as the processes and skills we use to drive the design and execution of the content. This is the reduction to practise of our initial product – advertising content.

This ‘branded content’ should over time begin looking more like original content, this will be us refining our design process. Making content that is more engaging and performative for clients… and actually serving customers with value. Creating positive sum aligned marketing between brands and consumers.

By iterating on and innovating core production processes, thinking from the ground up and employing existing and new technologies, we plan to make aggressive improvements to the quality, speed and cost of our processes. This will create cost savings for our customers as well as generate high levels of free cash flow. I would hope that we have an excellently refined offering for clients at this point.

With this free cash flow and our content production capabilities we will begin shifting the primary focus towards original content creation. This is where the business shifts into a different gear.